It is an obvious fact that a lot of the strategies are making TOYOTA. For example, in one of advertisement on TV, a driver ignores the beauty woman, who seems trouble with her car. And other man, who sits on the passenger seat, was going to say “why did you ignore her? She is so beautiful.” Then driver says “it was a trap” and “Have you ever seen that TOYOTA Corolla was broken?” The advertisement shows the image that TOYOTA’s cars are not easy to break up. It is impossible, but it shows the car image clearly.
They have been an emphasis on the strategy about sales such as advertisements on Television since the business started. Especially advertisements on TV are really unique. TOYOTA has given us a different image such as safety comfort and sportiness with the advertisements. There are a lot of the unique advertisements. So it maybe interests for you if you watch the other TOYOTA’s advertisements.